Keyword Optimization, Prominence And Stop Words
There is a filter in all the important search engines (e.g. Google, Yahoo, MSN) which can penalize your web site and have it de-indexed from the listings. We can call this the 'spam filter' for lack of a better description. The purpose of filter is to prevent webmasters from using underhand techniques such as placing many keywords with white text on a white background, placing many keywords into their image tags, and so on.
One of the most often-used ways of over-optimizing web pages and get penalized is to make all your incoming links exactly identical to each other and your page title and keywords all the same as the links. Some search engines will drop you from the top 1000 for tactics like this. However, it is possible to recover by correcting the issues. Just vary your incoming links to different keywords and key phrases, change around your title tag and vary your image ALT tags.
Now let's talk a little about what are known as 'stop words'. You should keep in mind that many search engines deliberately ignore certain words. These words are called "stop words". Common stop words are 'the', 'a', 'an', 'this', and 'that'. Although stop words may be useful in natural language processing; most keyword-based approaches don't use grammar to process user input, consequently this content is not used effectively.
Stop words do not count in search rankings but they may have an effect on the actual search engine results. The reason why there may be differences is because of the proximity of the keywords to each other. Most search engine results will filter out the stop words and they will not have any effect. Google almost always returns this phrase: The "AND" operator is unnecessary - we include all search terms by default with a link to explain the details. Keyword prominence refers to how prominent the keywords are within a web page. The general rule is to position important keywords at or near the top of a web page, sentence, TITLE or META tag. Keyword proximity, on the other hand, refers to the nearness between two or more keywords. In general, the closer the keywords are to each other, the better.
|
Should You Bother to Create Meta Tags For Your Website?
By Catherine Henry
Some people will tell you that since Google no longer uses meta tags as a factor in your search engine placement that it is no longer necessary to include them in your website SEO. It is true that the Big G is top dog in the search engine game, and it is true that having meta tags will not do anything for your SERP with them, but what about the rest of the search engines?
[READ FULL ARTICLE]
Types of SEO Services
By Jennifer Bailey
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients. A wise and normal SEO provider proposes affordable search engine optimization services (SEO services) for almost all small and middle sized companies. However, the types of SEO services can be broadly classified into two categories namely on-page optimization and off-page optimization.
[READ FULL ARTICLE]
Currency Technical Analysis - A Beginners Guide to Bigger Profits
By Stephen Todd
This article gives you a complete guide to currency technical analysis. We explain why it works, and show you how you can use technical analysis in the currency markets, to make huge profits.
[READ FULL ARTICLE]
SEO Tips - Just How Important is Keyword Research?
By I. Funa
Keyword research is not just important--it is an essential part and should be the first step of any SEO project. Keywords or search phrases are the key element of search engine marketing, internet marketing and all activities related with search engines.
[READ FULL ARTICLE]
How to Choose Keywords to Unlock Your Network Marketing Business Success
By Marcus A. Baker
Do you know how to choose keywords that will unlock your business success? You will do after you have read this article.
[READ FULL ARTICLE]
